For this project, I gathered authentic User-Generated Content (UGC) from parents capturing funny, heartwarming, and memorable moments with their kids in their home gyms. The goal was to highlight the importance of passing down a love for fitness to the next generation and encouraging families to make home workouts a shared experience.

The final edit blended relatable humor, emotional storytelling, and real-life moments, creating a video that resonated deeply with parents and fitness enthusiasts alike. The impact was undeniable—the reel went viral, amassing over 2.9 million views and 69,000 shares on Instagram, proving that fitness isn’t just about lifting weights—it’s about setting an example for the next generation.

For this project, I shot a clear and engaging demonstration of the Mikolo Lateral Raise Attachment, focusing on how it functions and how well it performs despite its budget-friendly price. The goal was to show that an affordable rack attachment can be just as effective as higher-end options, making it a great addition to any home gym.

The video resonated organically, driving massive engagement and sales—so much so that Mikolo sold out of the attachment shortly after the post went live. Once they restocked, they saw the value in the content’s impact and paid us to use the video for social media ads, extending its reach even further.

This project highlights how strategic content creation can drive real results, turning a simple product demo into a powerful marketing asset.

For this project, I took a full-length YouTube video and transformed it into an engaging, fast-paced social media edit optimized for Instagram Reels and TikTok. The goal was to maintain the core message while adapting the content for short-form audiences.

I started by identifying the most impactful moments—cutting down the footage to highlight key takeaways, engaging visuals, and attention-grabbing hooks. Then, I refined the pacing, adding dynamic cuts, captions, and music to enhance engagement. The final edit was structured to maximize watch time, ensuring it captured attention within the first few seconds and maintained momentum throughout.

This approach helped repurpose long-form content into a digestible, shareable format, expanding its reach across multiple platforms while keeping the original storytelling intact.

For this project, we created a high-quality, visually engaging Reel for a local car dealership, spotlighting a rare and luxurious Mercedes-Benz S 580. The goal was to showcase the vehicle’s standout features, from its sleek design to its cutting-edge technology, in a way that would captivate potential buyers.

Through cinematic shots, smooth transitions, and detailed close-ups, we highlighted everything that made this car truly special. The video quickly gained traction, generating high engagement and interest—and within less than a week, the car sold!

This project proved the power of strategic social media content in turning views into sales, helping dealerships move inventory faster with compelling visuals and the right storytelling.

For this paid social campaign with Freak Athlete, our goal was to drive sales for their Nord Hyper Pro 9-in-1 machine using a highly targeted mix of photo and video ads. By showcasing the machine’s versatility, premium design, and effectiveness, we created compelling content that resonated with athletes and fitness enthusiasts alike.

We strategically ran ads on Facebook and Instagram, optimizing for conversions and leveraging engaging creatives to highlight key features. The campaign was a huge success, generating thousands of unit sales through a high-performing affiliate model.

This project demonstrated the power of strategic ad content in driving real revenue, turning social media engagement into direct sales for a premium fitness product.

We put the Beyond Power Voltra 1 to the test, and let’s just say… it passed with flying colors. At Garage Gym Reviews, we showcased this game-changing, fully electronic and moveable cable machine in action—grabbing attention with scroll-stopping hooks and in-depth hands-on demos.

With a price tag over $2K, this isn’t your average impulse buy. But thanks to our high-impact video ads and expert-backed reviews, we helped sell hundreds of Voltra I’s.

The verdict? People saw the value, and they invested in the best.

For this video, I tapped into a relatable trend to connect with our home gym audience at Garage Gym Reviews and Garage Gym Reviews Everything. The video features a mom (me) trying to get a workout in at home, only to be interrupted by the typical distractions that come with family life—kids, pets, and everything in between. Despite the chaos, she (me) stays focused, keeps pushing through the workout, and doesn’t stop.

By using this humorous, real-life scenario, the video captured the essence of how fitness can be challenging but also rewarding, especially for busy parents trying to maintain their routine. It resonated with home gym owners who juggle family life and workouts, showing that no matter the distractions, you can always find a way to keep going. The video struck a chord with our audience and highlighted the importance of staying consistent—even when life gets in the way.

For this TikTok video, I curated User-Generated Content (UGC) from fitness-loving parents who creatively used their fitness equipment to host baby gender reveals. The video showcased how these parents combined their love for fitness with a fun and meaningful moment, adding a unique twist to the traditional gender reveal.

The video quickly became a huge hit, resonating with both fitness enthusiasts and parents alike. It garnered an amazing 4.9 million views and helped us gain thousands of new followers, proving the power of relatable, heartwarming content that blends fitness and family in an unexpected way. This project highlighted the viral potential of UGC and the impact of tapping into trending, shareable moments.

For this video, I shared a relatable and humorous moment from my personal experience of anxiously refreshing Ticketmaster in an attempt to snag Taylor Swift tickets. As the online queue got longer and the anticipation built, I captured the frustration and excitement that so many others were feeling in that exact moment.

The video connected with Swifties and concert-goers everywhere, capturing a shared sense of urgency and excitement. It quickly resonated with the right audience, racking up over 62k views and 830 shares, showing just how relatable and authentic content can strike a chord with viewers. It was a fun, lighthearted reminder that sometimes, we’re all just trying to get our hands on tickets to see our favorite artists—and it was a hit!

For this video, I worked with a salesperson from Clayton Homes to showcase the comfort and warmth of their homes, even on the coldest of days. The reel featured a fun, lighthearted twist, where the cold outside contrasts with the cozy, inviting interior of the Clayton Home, making it clear that no matter the weather, you’ll always be warm and comfortable inside.

The video had a humorous and relatable tone, bringing attention to the beautiful home and its features while also making people smile. The combination of humor and high-quality visuals resonated with viewers, and the video received lots of positive feedback, proving that warmth isn’t just about temperature—it’s about the feeling a home gives you.

For this Instagram carousel, I took a studio shot of a Ranger Boat that might have otherwise been a simple, single image and transformed it into a visually striking experience. I split the photo into three separate images that seamlessly connect as you scroll, creating a dynamic, engaging effect.

This approach not only made the post stand out, but it also captured the attention of the audience in a way a single photo might have been scrolled past. The split images highlighted the beauty and craftsmanship of the boat in a fresh, creative way, and the result was an eye-catching carousel that received a great deal of engagement from the audience. It’s proof that sometimes a little creativity can turn an ordinary photo into something extraordinary!

For this video with Modern Motorcars, we worked with one of their salespeople to create an engaging and personable reel centered around their message: "We want to buy your vehicle!" The salesperson brought energy and enthusiasm, speaking directly to the audience in a way that felt authentic and inviting.

This reel stood out compared to their usual content, performing exceptionally well by resonating with their audience. It not only sparked engagement but also encouraged sharing, leading to increased visibility and a wider reach. The combination of a clear message and a personable delivery made this video a high-performing post that connected with potential customers and drove conversation around their vehicle-buying offers.

For this TikTok with Sancrest Trailer Sales, we put a funny spin on the popular "girlfriend vs. boyfriend weight challenge" trend—but with a shop twist! Instead of a gym setting, we played on the ongoing inside joke that Drew gets teased for being ‘small’ at work. The result? A lighthearted, engaging video that had everyone in on the joke.

The video took off fast, amassing nearly 100k views in just 24 hours—an incredible reach for an account with just over 400 followers! It also performed exceptionally well on Facebook, racking up 34k+ views and proving that fun, relatable content (especially when it includes some friendly workplace banter) resonates with audiences across multiple platforms.